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Oxley Gin given updated bottle design

Bacardi Ltd. has launched a new bottle for Oxley Gin, inspired by its production process. 

Oxley Gin, which claims to be the first gin to be cold-distilled, now has a bottle which takes cues from the bespoke ice bucket mould, which resembles a vacuum as a nod to the scientific method used by Oxley, along with a white, green and matt silver colour palate. 

The new bottle is said to be a visual representation of Oxley gin keeping its botanicals true to nature.

A new neck label notes the invention date of the super-premium gin, while the individual bottle number demonstrates the small-batch production methods of the brand.

Florent Demars, UK brand manager comments: “Since the invention of Oxley, the very first cold distilled gin, we have strived to be completely faithful to nature by using the pioneering scientific techniques of sub-zero temperatures. On a quest for flavour, we have succeeded in what we set out todo and we’re proud to now have a bottle that tells this inspiring story.”

 

4 December 2018 - Sam Coyne The Drinks Report, editor