Tanqueray and House of Hackney launch gift-pack

Diageo's Tanqueray No. Ten has partnered with House of Hackney to launch the Indienne Citrus Christmas gift-pack print. 

The Tanqueray x House of Hackney ‘Indienne Citrus’ print gift-sets will be exclusively available from 31dover.com.

The ‘Indienne Citrus’ print is inspired by a traditional design dating back to the late 1800s. The new pack resembles a sense of travel and is a nod to Charles Tanqueray who embarked on a European adventure to pursue his passion of crafting gin. House of Hackney and the team behind Tanqueray worked collaboratively to incorporate the fresh citrus fruits, which are used in the small batch distillation of Tanqueray No. Ten. 

Claire McQuattie, head of Tanqueray, Europe says: “We wanted to partner with a likeminded British brand to produce something beautiful that reflects our London heritage and the unmistakable fresh citrus heart of Tanqueray No. Ten. There is a natural synergy between the values of Tanqueray and House of Hackney, and this led us to come together to create the ‘Indienne Citrus’ print. The ‘Indienne Citrus’ gift set takes House of Hackney’s signature bold designs and exquisite colours, creating a stunning product perfect for enjoying a negroni at home.”

The partnership between House of Hackney and Tanqueray uses the “Indienne Citrus” print to create 250 limited edition gift sets, specifically created for the festive and gifting period. Each gift set encases two bespoke negroni glasses, along with a bottle of Tanqueray No. TEN and a recipe for the perfect party season negroni – the Tanqueray ‘Indienne Citrus’ Negroni.

House of Hackney founders, Frieda Gormley and Javvy M Royle say: “The partnership was the perfect match given that we are both known for our strong British heritage and values. Tanqueray boasts an in-house gin historian, Joanne McChercher, and we worked with her to understand the rich history of Tanqueray to come up with a print that would reflect the gin’s perfect blend. Much like creating a delicious cocktail, the recipe for creating the perfect print must strike that fine balance between colour, style and spirit.”

The Tanqueray x House of Hackney ‘Indienne Citrus’ print gift sets will be exclusively available from 31dover.com RRP £59.95.

3 December 2018 - Sam Coyne The Drinks Report, editor