Sazerac and Casa San Matias launch mezcals

Sazerac has launched Los Vecinos del Campo, a family of mezcals in partnership with Casa San Matias.

The spirits are produced by 10 families in the Valles Centrales of Oaxaca who have been using traditional methods to create rich agave spirits for generations. The name Los Vecinos del Campo is a nod to those families and their communities, as it translates to “Neighbours of the Field.”

Carmen Villarreal, CEO and owner of Casa San Matias, says: “While in Oaxaca, I learned the importance of supporting communities. By offering well-paid jobs, promoting their values and sharing profits of their work back into the community to support health, education and wellness, we can help communities for generations. We are excited that our friends at Sazerac share our enthusiasm for representing Mexican culture and tradition and rewarding the families and communities that make Los Vecinos Mezcal.”

Megan Hurtuk, marketing director for Los Vecinos, says: “Over the past several years, we have fallen in love with mezcal and the people who bring it to life in Mexico. We are thrilled to partner with Carmen and do our part to strengthen the long-term sustainability of the category and support the people in Oaxaca who put their hearts and souls into these beautiful spirits.”

Los Vecinos del Campo Mezcals hail from the Valles Centrales of Oaxaca and are produced by a group of 10 master mezcaleros who use processes passed down by their ancestors to distil the small batches of mezcal.

Los Vecinos del Campo is releasing its Espadin 90-proof expression in several markets, while two other expressions, Tobala and Ensamble No. 1, will be released in 2019.       

Los Vecinos Espadin is available in 750ml bottles at a RRP of $34.

13 December 2018 - Sam Coyne The Drinks Report, Editor