Stoli Group launches Gator Bite

Stoli Group has launched Gator Bite, a range of flavoured rum liqueurs. Flavours include Satsuma and Coffee, while the liqueurs will be produced at the Louisiana Spirits Distillery in Lacassine, Louisiana. 

Gator Bite is a blend of Bayou Rum, infused with either Satsuma oranges or black coffee.

Lauren Ryan Kiyak, vice president of marketing at Stoli Group USA, says: “Satsuma has had a strong following for the last five years in the flavoured liqueurs category as a mixer and as a ‘shot occasion.’ However, as we rebranded Bayou Rum to be a more premium, craft offering focused on its Louisiana roots, it simply didn’t fit. We see great potential for Satsuma and now, Coffee, to take on exuberant, fun personalities under the Gator Bite brand.”

At the TFWA World Exhibition and Conference in Cannes in October, Stoli Group announced the rebrand of Bayou Rum, along with the introduction of Single Barrel Batch 001 and XO Mardi Gras Edition. Fully owned and operated by Stoli Group’s affiliate, SPI Group as of June 2018, the Louisiana Spirits Distillery is putting the finishing touches on a $6M expansion that includes a barrel library, tasting area and event space.

Gator Bite will launch in Florida first with a national rollout following. With a 30% ABV for Satsuma and a 26% ABV for Coffee, Gator Bite is available in both 75cl and 1L sizes, for a suggested retail price of $16.99 and $19.99 respectively.

17 February 2019 - Sam Coyne The Drinks Report, editor