Diageo unveils Game of Thrones single malts

Diageo has released its anticipated Game of Thrones single malt Scotch whisky collection across Europe, ahead of the final series of the show.

To celebrate the eighth and final season of the TV series, Game of Thrones, Diageo and HBO have released a limited-edition collection of single malt Scotch whiskies. The collection features eight scotch whiskies, each paired with one of the iconic Houses of Westeros from the show, as well as the Night’s Watch.

Diageo’s range of distilleries in Scotland each have their own characteristics and produce a whisky representative of its local terroir. These similarities were the inspiration behind the collection, drawing a storyline between each House and single malt pairing.

Pedro Mendonca, Global Reserve Marketing & Malts director, Diageo, says: “We’re excited that the Game of Thrones single malt Scotch whisky collection will be hitting shelves in more countries around the world. We are always trying to find fun and interesting ways to introduce our scotch portfolio and what better way than partnering with Game of Thrones, one of the most successful TV series ever created. We are thrilled to be celebrating the final season of the show by toasting with whiskies that authentically pay homage to some of the greatest characters and houses.”

Jeff Peters, vice president, Licensing & Retail at HBO, says: “Game of Thrones is one of the most popular TV shows around the globe, so we’re thrilled to be able to give fans in so many countries the chance to celebrate the final season with these fantastic whiskies. Whether they’re choosing allegiance to a House or collecting the whole range, there’s a wonderful diversity of the utmost quality thanks to Diageo’s unparalleled Scotch distilleries.”

Suggested Retail Price:

• Game of Thrones House Stark – Dalwhinnie Winter’s Frost; SRP: £48 for 700cl; ABV 43%
• Game of Thrones House Tully – Singleton of Glendullan Select; SRP: £38 for 700cl; ABV 40%
• Game of Thrones House Targaryen – Cardhu Gold Reserve; SRP: £48 for 700cl; ABV 40%
• Game of Thrones House Lannister – Lagavulin 9 Year Old; SRP: £65 700cl; ABV 46%
• Game of Thrones The Night’s Watch – Oban Bay Reserve; SRP: £65 for 700cl; ABV 43%
• Game of Thrones House Greyjoy – Talisker Select Reserve; SRP: £48 for 700cl; ABV 45.8%
• Game of Thrones House Baratheon – Royal Lochnagar 12 Year Old; SRP: £38 for 700cl; ABV 40%
• Game of Thrones House Tyrell – Clynelish Reserve; SRP: £48 for 700cl; ABV 51.2

The Game of Thrones Single Malt Scotch Whisky Collection can be purchased via Amazon.

The Game of Thrones Single Malt Scotch Whisky Collection joins White Walker by Johnnie Walker another limited-edition whisky in celebration of the hit TV series. White Walker by Johnnie Walker is inspired by the enigmatic and feared characters on Game of Thrones — the White Walkers — and is available for £32.00 for 700cl (ABV 41.7%).

15 February 2019 - Sam Coyne The Drinks Report, editor