Evan Williams launches Apple expression

Heaven Hill's Evan Williams Bourbon has launched Evan Williams Apple as the latest addition to its Flavors portfolio. 

Apple has seen heightened success across the brown spirits category as the flavour surpasses honey in popularity according to IWSR.

As the flavoured whiskey category has continued to expand, both established flavours like honey, and newer entrants like apple, are propelling the segment to nearly 10 million nine-litre cases. 

Mirroring the rest of the 'Flavors' line, Evan Williams Apple is bottled at 70 proof (35% ABV).

Julie Cole, Evan Williams brand manager says: “Evan Williams Apple is an approachable flavour that stays true to the quality of Evan Williams Bourbon and personality of the brand. We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice.”

Evan Williams Apple will be supported by the “Picked Fresh. Poured Smooth” tagline, as well as a media program and point-of-sale products throughout summer 2019. Available in 750ml and 50ml sizes, Evan Williams Apple RRP is priced in line with the flavours family at $14.99.

15 April 2019 - Sam Coyne The Drinks Report, editor