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Bulldog Gin partners with Ultimate Ears

Campari Group has partnered with wireless soundsystem producer, Ultimate Ears to produce a limited edition giftpack — Bulldog Gin x UE Boom.

The limited-edition gift pack, created in the style of a UE Boom 2 speaker, will contain a bottle of Bulldog Gin and a unique code. The unique code will give 100 consumers a chance to win a UE Boom 2 speaker by entering via www.BulldogBoom.co.uk. The gift packs will be available to purchase in select Tesco and Waitrose stores across the UK.

Bulldog Gin has an established position within the world of music and has shared the spotlight with artists including; Dizzee Rascal, Wiley, Gorgon City, Hannah Wants, and Anne-Marie. This is alongside collaborations with such players as Printworks London, Pikes Hotel Ibiza, Nordoff Robins, Notion Magazine and the NME magazine.

Nick Williamson, marketing director, Campari UK says of the partnership: “We know that Bulldog Gin fans love music and couldn’t see a better brand than Ultimate Ears to partner with to deliver an exciting promotion to modern gin and music lovers around the country. Like Bulldog Gin, Ultimate Ears are known for disrupting the category with innovative products of the highest quality. We are proud to be able to offer the opportunity to win a UE Boom 2 to our fans – through a unique and highly giftable limited-edition pack.”

 

11 April 2019 - Sam Coyne The Drinks Report, editor