Diageo unveils RTD Tanqueray gins

Diageo Reserve has revealed two premium RTDs for its Tanqueray gin brand. Tanqueray London Dry Gin and Tonic, and Flor de Sevilla Gin and Tonic will now be available in the UK off-trade.

Presented in glass bottles with a screw cap, the pre-mixes have been created to reflect the brand’s iconic 70cl bottle. The liquids have been mixed with a premium tonic to create a G&T, each available as a 275ml single serve or in a 4 x 275ml pack.

Rich Larkin, Head of Diageo Reserve GB, comments: “With an exceptional recipe, unchanged since its introduction in 1830, Tanqueray London Dry Gin, has an unmistakable taste and quality and remains a firm favourite amongst consumers. Alongside this, the interest in flavoured gins is also a trend which is continuing and the introduction of Tanqueray Flor de Sevilla Gin and Tonic offers further differentiation for shoppers looking to experiment.

“We’re really excited to be launching two premium and quality-led RTD innovations so that customers can enjoy a perfect Tanqueray serve every time. As we step into the summer season, we’re confident that the Tanqueray and Tonic premixes will be the perfect addition to shopping baskets for occasions across the off-trade – including at home, picnics, barbecues, garden parties and festivals.”

Tanqueray London Dry Gin and Tonic (6.5% ABV) and Tanqueray Flor de Sevilla Distilled Gin and Tonic (6.5% ABV). 4 x 275ml packs will be available across Ocado and Amazon from the end of May. 275ml single serve bottles will be available from Waitrose, Ocado and Amazon from the end of May. RRP £3.00 for 275ml single serve bottles or £10.00 for 4 x 275ml pack.

29 May 2019 - Sam Coyne The Drinks Report, editor