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Martini launches second Ciclismo instalment

Martini has announced the second instalment of its Martini Racing Ciclismo programme. 

Martini Racing Ciclismo will aim to support bartenders across the country in finding balance, wellness and building relationships and communities through a  training programme kicking off in late May.

The series will encourage the on-trade to embrace a healthy lifestyle and learn about wellness through indoor training classes and two regional community rides in Manchester and Edinburgh. Tickets are just £5 and all proceeds will be donated to Wine to Water, a charity that keeps clean water flowing for those otherwise without access.

Celebrating its history of cycling and racing, Martini Racing Ciclismo will host its training sessions at Digme studio, Rathbone Square, London. Participants will take part in an introductory session where they will learn the basics of indoor cycling, get used to the bikes and get to know each other. Following the introductory session, bartenders will then compete in order to win apparel from the exclusive Martini Ciclismo and Rapha Custom cycling kit.

Martini Racing Ciclismo has perks and prizes up for grabs. Participants outside of the capital also have the opportunity to take part in two regional community bike rides; the first in Edinburgh on Tuesday 4 June and the second in Manchester on Wednesday 5 June. Bartenders will finally compete for one of six places in this year’s La Classica race, taking place in September from Florence to Rome, finishing at the inaugural Rome Bar Show.

To be eligible to take part in the La Classica and win the new kit you must attend at least three training sessions or take part in one of the two regional rides, where different elements of the kit will be up for grabs based on how many classes attended or how many kilometres are ridden, so attend all 12 and you could come away with a full set of the new custom kit or a Martini Racing branded bike.


30 May 2019 - Sam Coyne The Drinks Report, editor