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Martini launches Asti Ice

Martini has launched Asti Ice, a take on the original Asti, intended to be served over ice.

Considered by the brand as a twist on the original Asti blend, the Martini Asti Ice is contained within new bottle.

Marco Mazzini, global director of Martini sparkling wines at Bacardi, comments: “Martini Asti, which represents nearly 50 per cent of the Asti category, is often associated with winter get togethers such as Christmas and New Year. The winemakers at Martini wanted to open up the category, giving consumers the opportunity to enjoy a delightful summer treat during informal occasions with friends and family. We hope that the Martini Asti Ice will appeal to a wide range of adults all across the UK in the summer months and beyond.”

Created in Piedmont, the home of Martini, the Asti Ice’s D.O.C.G. designation indicates the quality in Italian wine. The Asti Ice, whilst using the same Moscato Bianco grape must, is fermented for longer.

Martini Asti Ice is available for £8.98 from Ocado and Asda from Monday 3 June 2019.


30 May 2019 - Sam Coyne The Drinks Report, editor