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Beefeater gives London Garden a global roll-out

Beefeater London Garden is to receive a global roll-out, following growing interest in the gin expression amongst the on-trade and enthusiasts. Previously, the Pernod Ricard owned distillery in central London was the only place to purchase the expression.

This London gin was first created in 2014 to coincide with the opening of the distillery’s visitor centre in Kennington. Inspired by visits to the Apothecaries’ Garden, now known as the Chelsea Physic Garden, Beefeater’s master distiller created a herbaceous twist on Beefeater by adding lemon verbena and thyme to the nine botanicals that feature on Beefeater’s London Dry recipe.

The garden, located a stone’s throw from the distillery and another of London’s hidden gems, is thought to have inspired Beefeater’s founder, James Burrough, in the 19th century.

Desmond Payne comments: “I’m extremely fond, and proud, of Beefeater London Garden. The addition of the flowering herbs, lemon verbena and thyme, adds a herbal and fresh dimension to the classical juniper and citrus flavours of Beefeater Gin. London Garden is perfect for gin drinkers who want to experiment with different flavours and it works very well in more savoury cocktails, such as a red snapper.”

The gin already has some very loyal fans. Payne adds: “We’ve had visitors come to the distillery from overseas, who have been sent by friends and family to buy them a bottle of London Garden while they visit the city. Now it will be easier for them to restock their bar with this herbaceous twist.”


13 June 2019 - Sam Coyne The Drinks Report, editor