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Masons and Boutique-y Gin collaborate on new gin

That Boutique-y Gin Co. has collaborated with Masons Yorkshire Gin to create Smouldering Heights.

When the idea for the gin first came about the smoky flavour and fire-y label was inspired by the annual act of heather burning on the Yorkshire Moors, which happens every year to encourage new growth.

However, the theme took on a new significance a few weeks ago when a devastating fire took hold at the Masons Distillery, destroying a still and temporarily halting production. Nobody was hurt in the blaze and production at Mason’s has resumed thanks to the well-timed arrival of a new still that was due to help boost capacity to make Masons gin.

Commenting on the launch, Karl Mason says: “This is a liquid created at Masons Yorkshire Gin distillery prior to the fire, that represents our local heritage and traditions. Even the label design, complete with flame-thrower, was conceived before the fire which could be seen as a little spooky! Now the gin, and the design, just so happen to also represent the way we’ve managed to overcome the disaster we’ve had thrown our way. We’re excited for this gin to get out into the world to celebrate our recovery from the fire and looking forward to feedback from our loyal Masons drinkers and some new Boutique-y fans.”

Global brand manager at That Boutique-y Gin Company Jen Ghosh says: “This initially tragic set of circumstances have given Smouldering Heights a truly remarkable story. We chose to postpone the launch to allow the team at Mason’s to recover, but now the time has come to release it to the world and we’re delighted by the news that Masons is not only back in production but expanding as a result of the fire. We hope that this gin gives people familiar with both brands a pleasingly unfamiliar bottle to relish, which through an odd twist of fate has become hugely poignant.”

The first batch of Smouldering Heights is now available from Maverick Drinks in the UK and Atom Brands and associated distributors globally. RRP £29.95 for a 50cl bottle.

18 June 2019 - Sam Coyne The Drinks Report, editor