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Global Brands extends range of cocktail cans

Global Brands has released two new canned cocktails and a new format for its All Shook Up range.

Hawaiian Daiquiri and Violet Cosmo join the existing range, which launched exclusively in Tesco in April 2018. Two flavours featured in the original line-up for All Shook Up; Passion Fruit Martini and Espresso Martini, with a third flavour – Flamingo Colada – added in September 2018.  

Like the rest of the All Shook Up range, the new on-trend flavours are non-carbonated and made using natural fruit juices and flavours.
Christian Sarginson, brand controller, Global Brands, explains: “Working in partnership with Tesco, All Shook Up was created to challenge and change the pre-mixed cocktail category in the off-trade in response to consumer trends. Expertly mixed on-trade cocktails are as much about quality ingredients and great tastes, as they are about the actual style of the serve and All Shook Up captures this perfectly. Natural ingredients deliver on taste, while the can has been designed with Instagram in mind to make it shareable on social media and a part of the at-home serve and drinking experience.”   
The new Hawaiian Daiquiri combines the flavours of a rum daiquiri with the tropical tastes of pineapple, mango and passion fruit, while the Violet Cosmo is a floral twist on the world-famous cosmopolitan cocktail. Both drinks are available now from Tesco with a 4.5% ABV, £1.50 RSP and sold in sleek and Instagrammable 250ml cans. 
Global Brands has also added an extension to the popular All Shook Up Passion Fruit Martini and Flamingo Colada flavours, with a 2.25 litre cocktail bag in box. Available in Tesco stores at £12.

Christian adds: “Innovation, quality and style are core values of All Shook Up and the new Bag in Box format encapsulates all of this; enabling drinkers to serve perfect cocktails time after time at BBQs and house parties over the summer, all in a pack that looks beautiful and is fit for any table centerpiece or Instagram feed. Violet Cosmo and Hawaiian Daiquiri bring our range up to five trend-led cocktails, all delivering the most in demand flavours in packaging that drinkers are proud to share on social media, and are even starting to match outfits too! We’re all set for a great summer of sales.”

18 June 2019 - Sam Coyne The Drinks Report, editor