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Stranger & Stranger design new Porter's bottles

Porter's Gin has revealed its new bottle design. Available from June, the bespoke bottle also features an updated logo and branding from Stranger & Stranger.

With a brief to elevate the original bottle to strengthen visibility and communicate the brand story, the team worked with Stranger & Stranger to create a modern, botanical-led design that captures the style of Porter’s cold-distilled gin.

The bespoke green glass bottle widens towards the basewhich is embossed with the Porter’s Gin statement “Made in a bar, not in a boardroom”, which encapsulates the brand story. The Porter’s Gin visual logo of a rotary evaporator is also embossed onto the neck of the bottle whilst a wooden lid and cork stopper have been carried over from the original bottle for consistency.

The new labels feature a new written logo and an artist’s impression of the key botanicals in each expression. Modern Classic features juniper and Buddha’s hand citrus, whilst Tropical Old Tom Gin features guava and passionfruit. A delicate foil border enhances the labelling along with key messages including where the gin is made (Aberdeen). Playful details including an Old Tom Cat hidden within the botanicals of the Tropical Old Tom can also be found.

The brand and bottle redesign has been developed to coincide with the international expansion of Porter’s Gin, which has seen great success in its ultra-competitive category since it launched less than three years ago. Available in nine markets including Singapore, Japan, China and France, Porter’s Gin plans to launch into the US, India, Australia and several other European markets in 2019.

Ben Iravani, co-founder of Porter’s Gin comments: “This is a significant and exciting step in the growth of our company. We wanted to strengthen our brand identity and create a bespoke glass bottle that would demonstrate the character andpersonality of Porter’s Gin. We feel like the team at Stranger & Stranger have achieved this and we’re looking forward to rolling out the new bottles throughout Spring 2019.”


14 June 2019 - Sam Coyne The Drinks Report, editor