Trinchero Estate launches vermouths

Trinchero Family Estates has launched Trincheri Vermouth, a line of dry and sweet vermouths. The recipes are based on a 120-years-old family recipe.

Trinchero Vermouth is based on the original Trinchero family recipe from the 1890s and pays homage to the family history in Italy, New York City and Napa Valley.

The label design and flavour profile of Trincheri Vermouth is intended as a tribute to the family’s storied wine-making past and a celebration of the company’s burgeonithegng spirits portfolio. 

Trincheri Vermouth is based on the original 1890s Trinchero family recipe from Piedmont, Italy. Grapes sourced from Trinchero-owned vineyards including Barbera from Amador County and Chardonnay from Napa Valley make up the expressions in Trincheri Rosso, while Trincheri Dry is sourced from Bullfrog Vineyard French Colombard in Central Valley, which is also owned by Trinchero Family Estates. Trincheri Rosso and Dry are both infused with Roman Artemisia and cinchona bark bitter herbs as well as other fruits, botanicals and spices that have been cold macerated for over a month.

Bob Trinchero, Trinchero Family Estates chairman emeritus and Wine Spectator distinguished service honoree, is the Trincheri Vermouth winemaker.

Dave Derby, Trinchero Family Estates senior vice president of marketing, says: “The launch of Trincheri Vermouth celebrates not only the incredible contributions of the Trinchero family as winemakers and spirits purveyors, but also the heritage of craft cocktails and their resurgence in today’s dining experience. Bringing to life this 120-years-old family recipe is truly a passion for everyone at Trinchero Family Estates, and we are thrilled to introduce Trincheri Vermouth to cocktail enthusiasts and bartenders everywhere.”

Both Trincheri Dry and Rosso Vermouths retail for $24.99, are distributed in 29 states across the US.

19 June 2019 - Sam Coyne The Drinks Report, editor