Greenall's updates RTD gin and tonic cans

Quintessential Brands has lifted the lid on its new look ready-to-drink (RTD) Greenall's gin and tonics.

The new range includes two flavours presented in 250ml cans; the brand-new Greenall’s Blueberry Gin & Tonic (5% ABV), and the Greenall’s Wild Berry Gin & Tonic (5% ABV).

The new packaging offers a colourful nod to the two flavours, with the pearlescent bright pink (Wild Berry Gin & Tonic) and bright blue (Blueberry Gin & Tonic) cans ensuring high impact on shelf.

The two new RTD flavours are available now to customers in the UK, South Africa and the Netherlands, and will appear first in UK retailers, priced at £1.99 RRP. Both flavours are also available to retailers in four-pack formats.

Rob Curteis, global marketing director for gins at brand owner, Quintessential Brands, comments: “These new look cans provide stunning stand out on shelf while the bright colours reflect the vibrant taste of our flavoured gin and tonics. Research shows that colour has an increasing influence on purchasing decisions so we’ve purposely given these cans, which are likely to be more of an impulse buy, a colour makeover which is sure to wow consumers. All we need now is for the summer weather to make an appearance and these will be flying off the shelves.”

20 June 2019 - Sam Coyne The Drinks Report, editor