Alexey Gulevich appointed CEO of Roust Russia

Alexey Gulevich has been appointed as Roust Russia CEO, by Roust Corporation.

Roust Corporation is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer in the world.

Alexey has more than 20 years of experience in sales and marketing in FMCG industry. From 1999 to 2017, he worked his way up from sales manager and country marketing manager to commercial director at Coca-Cola HBC. In 2017, Alexey moved from the position of sales director at Heineken Belarus to vice president of sales at Roust Russia.

In his new position, Alexey will report directly to Pavel Merkul, CEO of Roust Corporation, and be responsible for all aspects of the company’s consolidated business in Russia, which is a priority for the group. Alexey will carry out strategic planning and operational management of the company, including sales, marketing, finance, HR, production, supply and legal support of the business.

Vassilen Tzanov, who previously held the position of Roust Russia CEO, will focus on further development of the group’s Polish business.

Pavel Merkul, CEO of Roust Corporation, comments: “The appointment of Alexey is a continuation of our policy to develop successful managers within the company. Alexey not only has a deep knowledge of our business, but has also shown outstanding results since his arrival at the company. I am sure that Alexey will be able to make a significant contribution to further accelerated growth in sales volumes and revenue in our key market in Russia.”

21 June 2019 - Sam Coyne The Drinks Report, editor