Isle of Wight Distillery reveals first Pink Gin

Three months after re-launching Mermaid Gin, Isle of Wight Distillery has revealed its first Pink Gin.

The gin is presented in the same sculpted bottle as Mermaid — albeit decorated in shades of pink, including the appropriately named ‘Living Coral’, 2019’s Colour of the Year.

The bottle is again 100 per cent plastic-free, with a wood topped cork and, now, a  plant-based tamper proof seal. 

Distilled using strawberries from the micro-climate of the island’s Arreton Valley — a valley that receives some of the best sunshine levels in the UK — the gin itself also has a gentle pink hue.  

To create it, the strawberries are steeped in the distillery’s gin for four days. Then, half is removed to be distilled and eventually added back to the remaining infusion — lending the gin a strawberry flavour.

The launch follows a period of intense activity for the distillery. Sales of Mermaid Gin have risen by over 110 per cent since its new bottle was launched. 

Xavier Baker, co-founder at the Isle of Wight Distillery says: “The trade and consumer response to Mermaid’s new bottle has been amazing and has obviously kept us all very busy! However, we’ve significantly invested in the distillery’s future and Pink represents the next big step for us. The pink gin category’s still got masses of potential, both here and abroad, so we’re confident our unique Island take on it will be a big hit.”

Mermaid Pink Gin is 38% ABV and has an RRP of £39.99 for 70cl. 

24 June 2019 - Sam Coyne The Drinks Report, editor