Bluemarlin redesigns Finnish craft beers, Koff

Bluemarlin the international brand acceleration agency, has helped Finnish brewery Sinebrycoff relaunch its Koff craft beer range. 

Bluemarlin were given carte blanche to create a completely new concept for Koff’s craft range, from identity and design to naming and tone of voice.

Sinebrycoff gave Bluemarlin the challenge to develop a creative solution that pushed the limits with a sense of humour that would resonate with optimistic Finnish consumers who value freedom, independence and great quality.

Bold and playful, the new design for Koff’s craft range is full of energy and quirky personality. Guided by the creative idea, “All Hands on Craft,” the new cans feature graphic hand gestures that embody the confident spirit of the brand. A vibrant colour palette exudes optimism, whilst helping the range pop on shelf. The range has been given comical names like Fist Punch, Launch Pad and A Hoppy Accident to evoke a sense of fun.

Katie Eaton, creative director at Bluemarlin New York says: “Working on the Koff Craft range was a fantastic opportunity. It’s not often that we get the freedom to redesign a range with a totally new idea. We want to ensure that the range had a distinctive look that was different and fun, while still speaking the language of the craft category. The result is a design that embodies the brand’s positive attitude on full-throttle.”

Henna Mertsola, director of communications and innovation at Sinebrychoff comments: “Koff’s craft range offers ‘a try something different’ attitude for consumers looking for craft experiences that go beyond the ordinary. Bluemarlin’s new concept for the range is positively offbeat and refreshingly modern, providing an exciting and engaging way for both loyal and new Koff drinkers to rediscover the range.”

27 June 2019 - Sam Coyne The Drinks Report, editor