RSS Feeds

Advanced search

You are in:

News

Fentimans adds new mixer specifically for rum

Fentimans has launched the latest in its range of botanically brewed drinks  Tropical Soda. The new release is specifically made for the rum market and was developed by the Fentimans Botanical Collective — a group of top bartenders from leading European bars.

Fentimans claims that the pineapple note prominent in the mixer balances perfectly with Sailor Jerry rum and a squeeze of lime in its serve, Tropical Sailor.

As background to the launch, Fentimans turned to data from CGA which suggests that the rum category has grown by 37 per cent in the last four years, driven by premium top-line golden and dark rum variants. The popularity of rum has increased amongst millennials with 80 per cent now enjoying the spirit on a regular basis.

The Botanical Collective: Joe Hall (Satan’s Whiskers, London), Jack Rooney (Panda’s & Sons, Edinburgh), Joe Lewis-White (Two Schmucks, Barcelona), Sara Moudoulaud-Lecoyer (Divine, Paris) and Jack Riley (Present Company, Liverpool) devised the flavour profiles of Tropical Soda together with the Fentimans flavour team. Tropical Soda joins Fentimans range of premium rum mixers including Curiosity Cola, Ginger Beer and Ginger Ale.

Joe Hall, bar manager at Satan’s Whiskers comments: Working with Fentimans to create Tropical Soda has been an incredibly rewarding experience. Combining our varied on-trade acumen with their clear mastery of craft has resulted in an objectively delicious product that, we feel, fills a real gap in the market! Whether in mixers or cocktails, I’m now excited to sit back and observe how it flourishes within the industry.

 

27 June 2019 - Sam Coyne The Drinks Report, editor