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Bloom Gin gets a RTD collection

Quintessential Brands has presented its new ready-to-drink (RTD) collection from Bloom Gin. 

The range includes 11 variants developed by Bloom’s master distiller, Joanne Moore, including the Bloom & Rose Lemonade, new Bloom Strawberry Gin Liqueur & Tonic and lower calorie option, Bloom & Light Tonic, served in 275ml glass bottles, in keeping with the brand’s style. 

In a first for the brand, the range also includes two cocktail serves — a Bloom Negroni and Bloom Bramble, both 10% ABV — as well as lower alcohol variants, Bloom with a hint of Raspberry and Bloom with a Hint of Elderflower, both 0.5% ABV. 

Priced at £2.99 / €2.99 per 275ml serve, the collection is available to customers in the UK, South Africa, the Netherlands and Italy now. Complementing the single 275ml bottles, Bloom & Light Tonic and Bloom & Rose Lemonade will also be available in four-packs.

Customers will also benefit from a range of POS materials offered by the brand to create in-store and in-outlet visibility. The brand will be supporting the launch through social media channels and experiential activity in key markets, including one of the biggest festivals in the UK, Barclaycard presents British Summer Time Hyde Park, to coincide with the launch of its first ever global marketing campaign, Live Full Bloom.

Elaine Maher, global brand director at brand owner, Quintessential Brands, comments: “Bloom Gin is loved by many around the world for its style, substance and sass, and our new RTD range exemplifies this perfectly. Not only does the new collection look fantastic, consumers know that with Joanne Moore at the helm, they can trust in the quality of the range too. We don’t wait for others to lead the way, we create gins and gin products that reflect the diversity and tastes of our consumers, without ever compromising on quality. Our new Bloom RTD collection is the most diverse quality gin RTD range to be launched yet, offering an unrivalled choice to gin lovers the world over.”

9 July 2019 - Sam Coyne The Drinks Report, editor