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Diageo Reserve launches latest Cîroc vodka

A new limited-edition expression of Cîroc vodka, White Grape, has been released by Diageo Reserve.

Distilled five times, the French vodka is infused with a blend of white grapes and other natural flavours.

Presented in a ‘total gold look’ 70cl bottle designed to stand-out both on shelves and back bar, Cîroc White Grape is easy to mix and lends itself to individual cocktails and group serves. The recommended serve, the Kir Royale by Cîroc, meets the demand for sparkling festive drinks.

Richard Larkin, Europe Incubation, Prestige and GB Reserve Director at Diageo, comments: “We’re delighted to be launching Cîroc White Grape in the UK as the festive season approaches. 

“As consumers continue to place emphasis on premium experiences and occasions, Cîroc, a brand synonymous with style and celebration, is perfectly placed to meet this demand. Last year’s launch of the Cîroc Black Raspberry expression was received incredibly well by consumers and bartenders alike, and we’re looking forward to getting this latest addition out into the on and off-trade as one of the ‘must have’ spirits for the party season.”

Cîroc White Grape will be available across wholesale from mid-October with a RRP of £35.90.

23 September 2019 - Sam Coyne The Drinks Report, editor