The Macallan launches Concept Number 2

Edrington has launched The Macallan Concept Number 2 — a whisky said to explore the similar creative approaches of crafting whisky and creating music.

This is the second release in the Concept Series — a collection that pairs The Macallan’s whisky making with art, music and culture. Created exclusively for global travel retail, Concept Number 2 brings together music and whisky — two of the passions of The Macallan whisky maker, Steven Bremner.

Steven has combined his great interests in this expression – beyond being a whisky maker for The Macallan, he is also a house music DJ.   

Steven Bremner, whisky maker, The Macallan, says: “Music has inspired many aspects of my life, both creatively and practically, as has whisky, so the creation of Concept Number 2 allowed me to look at my two passions through a different lens.

“Creating a track and crafting a single malt can take a similar path. Beginning with the layering of sounds just like the layering of different flavours from specific cask types. Each different cask brings its own influence to the character of the liquid, like each instrument, or sound, adds depth to a track. In both cases, we can alter each different element to play up or down particular sounds or flavours.”

For Concept Number 2, sherry-seasoned American oak casks were used. Miguel Martin sherry casks held the liquid before finishing in ex-Bourbon.  

Suzy Smith, Edrington global travel retail managing director, comments: “Following the positive reaction to Concept Number 1, we are delighted to reveal the second Concept release — which again highlights our evolving, innovative approach to travel retail-exclusive products. We are committed to enhancing and developing the offer for our global consumers and GTR partners and Concept Number 2 underlines our ongoing strategy to focus on premiumisation, brand-building and recruitment.”

The Macallan Concept 2 will first be made available at The Macallan Boutiques in Taiwan Taoyuan Airport and London Heathrow Airport Terminal 5; as well as Dubai Duty Free in December 2019. It will then roll out to key airports globally from January 2020 at an RRSP of 150 USD / 120 GBP / 135 EUR. 

7 October 2019 - Sam Coyne The Drinks Report, editor