Whyte & Mackay adds three GTR Dalmore whiskies

Whyte & Mackay's travel retail team has revealed three permanent GTR exclusive editions for it single malt brand The Dalmore.

The three new expressions – The Trio, The Quartet and The Quintet – feature a three-cask, four-cask and five-cask finish respectively and are inspired by the  single malt whisky King Alexander III which, featured a six-cask finish.  

They will be available on GTR shelves from July 2020, with airport retail store activations planned from September 2020.

The Trio has three cask finishes of first fill ex-Bourbon, 10 Years Old Tawny Port and 30 Years Old Matusalem sherry. A one-litre bottle has an RRP of £69.99.

Meanwhile, The Quartet is finished in four casks; first fill ex-Bourbon, 30 Years Old Matusalem sherry, 30 Years Old Apostoles sherry and Bordeaux Cabernet Sauvignon. RRP for one litre is £84.99.

The Quintet boasts a five cask finish in casks that previously held Moscatel, Malmsey Madeira, 30 Years Old Matusalem sherry, 10 Years Old Port and Bordeaux Cabernet Sauvignon. RRP for a litre is £99.99

The packaging of The Trio, The Quartet and The Quintet has been designed to highlight the premium quality of The Dalmore, with a larger, more prominent metallic Royal Stag emblem adorning each bottle – The Dalmore’s iconic graphic device. This, it is hoped, will maximise stand out of the bottles on travel retail shelves.

Although not a GTR exclusive, the six-cask finish King Alexander III expression, which boasts an assemblage of six cask finishes, is already available in travel retail (70cl, RRP £180). It features refreshed packaging with a larger stag logo, enhanced box and premium minimalist design.

Whyte & Mackay director of global travel retail Richard Trimby says: "The Dalmore brand is growing from strength to strength. It is now the No. 5 single malt whisky by volume in GTR, with its value increasing by 950 per cent between 2010 and 2018. 

"Travel retail remains a major focus for The Dalmore and we are continuing to invest in innovation to reinforce its positioning at the apex of malt whisky, to drive value growth for our customers and offer travel retail exclusives that attract passengers in to store.

"Consumers are often looking to discover new products in travel retail, so innovation is key to driving growth. We are confident that this new travel retail collection from The Dalmore will spark consumer interest and drive penetration, conversion and spend.

"To achieve our ambition to establish The Dalmore at the apex of malt, we will continue to invest in visibility opportunities in prestige locations around the world, where we will showcase our rare and exclusive editions. Meanwhile highly-trained brand ambassadors will communicate our brand story of exquisite cask curation.

"We’re really excited to reveal these great tasting and great looking GTR exclusives from The Dalmore in Cannes. They will reinforce our luxury single malt whisky credentials and are sure to add to the great momentum for the brand overall in travel retail."

7 October 2019 - Sam Coyne The Drinks Report, editor