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Amber Beverage unveils Cross Keys Blackcurrant

Amber Beveage Group has launched a blackcurrant expression of its Latvian gin-brand Cross Keys. The first markets to receive the new bottle with be the Baltic States, UK and travel-retail, later followed by Australia and Italy.

Cross Keys houses its gin in distinctive clay bottles. The base gin uses juniper, rosemary, chamomile and linden blossoms gathered during the Latvian summer. 

Maris Kalnins, global brand director for Cross Keys Gin says: “I’m totally in love with this new gin. Yes, it’s another take on the pink gin trend, but to be honest, our Cross Keys is more sophisticated with its deep purple tinge and I’m sure it will bring a great twist to all gin cocktails. 

“There are three special reasons why this pink gin will steal everyone’s heart: for one, it has a perfect harmony of bitterness and sweetness, layered with a fresh berry aroma on the top. Two, it’s a great example of finest art of distillery handcrafted in small batches. Three, it has a striking pink colour that will attract each bartender’s eye.

“The additional ingredient to its uniqueness is our signature clay flask. For over 250 years the pure, fresh taste of our drinks has been preserved using natural clay bottles and Cross Keys Gin Black Currant will have it too."

Cross Keys Gin Black Currant is 38% ABV and comes in a 70cl bottle. Cross KeysGin is a small-batch gin that took its inspiration from the Riga Black Balsam and was created in 2018 by the same master distiller who holds the recipe for the centuries-old bitter. The gin takes its name from two crossed keys – an ancient symbol of urban hospitality in Latvia and part of Riga’s heraldry.

10 October 2019 - Sam Coyne The Drinks Report, editor