Heaven Hill has launched Elijah Craig Kentucky Straight Rye Whiskey into select US markets.
Elijah Craig Rye is made as a traditional American Straight Rye Whiskey with 51 per cent rye, 35 per cent corn and 14 per cent malted barley. This combination of grains, which relies heavily on corn as the secondary grain rather than a higher percentage of rye, has been the primary rye mashbill used by Kentucky Bourbon distilleries since taking over virtually all American Rye production post-Prohibition.
Packaged in the standard Elijah Craig bottle, the Straight Rye has been distinguished from other products in the range by new bottle decoration, face, side and neck label with green features.
Heaven Hill master distiller Conor O'Driscoll says: "Elijah Craig was a larger-than-life innovator and the new Elijah Craig Kentucky Straight Rye Whiskey celebrates his bold reputation.
"Heaven Hill Distillery has the privilege within its vast inventory and distilling expertise to create American Whiskeys consumers desire. Elijah Craig Rye celebrates the heritage of rye whiskey in Kentucky and adds another quality option to an award-winning lineup of specially crafted whiskeys."
With an RRP of $29.99, Elijah Craig Kentucky Straight Rye Whiskey will first launch in the limited markets of North Carolina, South Carolina, Georgia and Oregon in January 2020.
17 October 2019 - Sam Coyne The Drinks Report