Bacardi GTR and Heinemann launch Aberfeldy 15

Bacardi Global Travel Retail and Gebr. Heinemann have partnered to release Aberfeldy Exceptional Cask 15 Years Old Sherry Finish. 

This is the latest launch from the Exceptional Cask Series of rare, limited-edition  aged single malts.

Available from 1 November 2019, the Aberfeldy Exceptional Cask 15 Years Old Sherry Finish is retailing exclusively at Heinemann airport stores around the world. Additional visibility and shopper engagement campaigns will run at 15 key locations including Amsterdam Schiphol, Istanbul, Copenhagen, Sydney, Frankfurt and Hamburg airports. 

Finished in Oloroso sherry casks selected by malt master Stephanie MacLeod, only a limited quantity of the small batch Aberfeldy Exceptional Cask 15 Years Old Sherry Finish has been produced.  

This expression was initially matured in oak casks for twelve years before being filled into Oloroso sherry casks for an additional maturation period of three years.  

Thomas Koch, director international key accounts, Bacardi Global Travel comments: "We are delighted to release the Aberfeldy Exceptional Cask 15 Years Old Sherry Finish with Gebr. Heinemann across their airport stores. The consumer appeal of award-winning Aberfeldy goes from strength to strength as demonstrated by its climbing the charts towards the top of the category with notably strong performance in Europe and in Asia. With the growing credibility of Global Travel Retail as a specialist channel, increasing numbers of whisky collectors and connoisseurs know that luxury airport stores like Heinemann’s are the place to seek out rare finds like this."

Gebr. Heinemann Director Purchasing LTCF Rüdiger Stelkens adds: "Our whisky shoppers know they can rely on Heinemann stores as a destination for the discovery of rare whiskies and they are big fans of the quality of Aberfeldy thanks to its smooth, easy drinking style. We know they will seize the opportunity to take home this exclusive finish to their single malt collection.” 

Bottled at 43% ABV, the 70cl Aberfeldy 15 Years Old is presented in a gift pack with a RRP below 100 Euro. 

The Exceptional Cask Series is a collection of rare, limited edition special finishes of aged single malts from the distilleries for Aberfeldy, Aultmore, Craigellachie, Royal Brackla and Glen Deveron.

21 October 2019 - Sam Coyne The Drinks Report, editor