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Twisted Nose gin gets a bespoke new bottle

Winchester Distillery has revealed a new design for its Twisted Nose gin. Using 20 per cent less glass and 95 per cent less plastic than before, Twisted Nose is now held in a bespoke bottle that ripples and refracts light, said to be inspired by the Hampshire chalk stream near to where the liquid is made.

The spirit is distilled with watercress grown just outside the distillery door in pure chalk streams.

The bottom of the new bottle states in raised glass ‘Made in Hampshire’, while the new closure, which was a screw cap, is now an oak stopper. Originally launched five years ago as Winchester Distillery’s first spirit, the new branding is hoped to elevate the gin from a favourite in the South of England to a UK-wide and international brand.

The concept for the bottle, branding and website was the work of Surrey based Valiant Design, who wanted to create a sense of provenance and place.

Paul Bowler, owner of Winchester Distillery, comments: “Twisted Nose was the first gin I created, which launched back in 2014. With the growth of the business and successful crowdfunding campaign earlier this year, it was the right time to reinvigorate Twisted Nose. The new design perfectly captures all the key elements of our delicious, flagship gin and will help us take it to a new level.”

Twisted Nose is available in the new 70cl bottle from mid November 2019 at an RRP of £37.95. Available direct via the website (pre-orders now available), via Master of Malt and many independent spirits merchants.

29 October 2019 - Sam Coyne The Drinks Report, editor