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Speciality Brands to distribute Beluga vodka

Speciality Brands has been appointed by Beluga Noble Russian vodka to take over its UK distribution.

As of November, Beluga vodka joins Speciality Brands’ portfolio which includes Hine, Diplomatico, Cocchi, Nikka and Michter’s. The agency, headed up by managing director Chris Seale, will be responsible for both on and off-trade distribution as well as development of the Beluga brand within the UK.

Chris Seale, managing director Speciality Brands, comments: “The higher end of the vodka category is currently experiencing a resurgence and Beluga vodka presents us with a truly exciting opportunity. The brand is well-respected and has already built a strong reputation in the trade for its unique taste and superior quality but there’s plenty of potential for growth in the UK. We’re looking forward to taking it to the next level and establishing it further within the super-premium traditional vodka category.”

Pavel Ulyukav, Beluga export director, says: “For the past five years Beluga has been growing steadily and is amongst the top three super-premium traditional vodka brands globally. We are very proud of this result but do not intend to rest on our laurels. In the UK we lag some way behind our global position and are looking forward to working with Speciality Brands to address this. We have ambitious goals but we are confident that with the team’s strong knowledge and understanding of the UK market these can be achieved.”

Beluga vodka was first created in 2002 at the Mariinsk Distillery in Siberia, which dates back to 1900. Speciality Brands will focus on the entire Beluga Noble Russian vodka range including Beluga Noble, Beluga Transatlantic Racing, Beluga Gold Line and Beluga Allure.

20 November 2019 - Sam Coyne The Drinks Report, editor