Press Promotion

Croxsons provide eye-catching packaging for non-alcoholic gin brand

Sea Arch, a start-up producer of non-alcoholic gin has recently paired with one of the leading glass-packaging companies, Croxsons to meet the growing demand for healthier drink choices among consumers.

The spirit is blended and bottled in Devon, UK and twice distilled in a traditional copper pot with spring water, containing eleven botanicals. As a Queens Award winner for international trade with a 150-year-old heritage, Croxsons has brought extensive expertise to the partnership.

The brief involved taking inspiration from the Devon-based newcomer’s rugged coastal environment, the bottles, a 70cl moonea bottle and 25cl version, are spray coated with lead-free paint to a specific colour requirement and feature plain cork closures. Both products are available online from the Sea Arch website and from specialist retailers.

Commenting on the project, Tim Croxson, Croxsons’ COO, says: “We pride ourselves on working in partnership with environmentally conscious customers to meet and deliver their individual requirements. Sea Arch is a great alternative for gin lovers, offering the consumer an alcohol-free option.

“As a relative newcomer to the industry, we have been able to support them with our experience and knowledge gained from many years in the spirits sector. We have supplied standout bottles in two sizes and they have been well received.”

Geoff Yates, founder of Sea Arch, says: “As a start-up business it can be difficult to know where to start. Nikki, our contact at Croxsons, has been very helpful and guided us through the early stages of development and production.

“Coming from a coastal town, we care about our environment - it’s where we live and play and we want to help preserve it. We use recycled cardboard for our boxes, solvent free paint on our bottles and of course no single use plastic is used in our packaging. We now take two bottle sizes from Croxsons (70cl and 25cl) and continue to receive great feedback from the bottle, which we believe represents our brand perfectly.”

A recent CGA report into drinking trends highlighted the non-alcoholic drinks sector as one of the fastest growing trends. Volume of sales was up by over 400 per cent in the period leading up to February 2019.

18 December 2019 - Phoebe Calver