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New Grey Goose collection packaging brings city icons to life

Grey Goose vodka is bringing a colourful new collection to the global travel retail market.

The brand's City collection is designed to help shoppers celebrate memories of their travels and will initially be launching at Paris airports before a wider roll-out.

Contemporary graphic illustrations bring icons and experiences from seven cities - Paris, London, Mumbai, Dubai, Sydney, Singapore and New York - to life on gift tubes containing a one-litre bottle of Grey Goose original vodka. 

The City collection has been created as part of the brand's Live Victoriously campaign.

Vinay Golikeri, managing director at Bacardi Global Travel Retail, said: "Whether it's somewhere you've just visited or a destination that's top of your bucket list, or perhaps as a reminder of home, everyone has their favourite cities. We've chosen seven of the world's most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey."

21 January 2020 - Bethany Whymark