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Camus marketing director to step down

Camus' chief marketing officer is stepping down to take up an advisory role for the cognac brand.

Jean-Dominique Andreu has announced he will step down at the end of January after two years in post. 

Camus' global brand manager Pier Paolo Catucci will take on responsibility for the brand's marketing platform, reporting directly to Cyril Camus.

During Jean-Dominique's tenure the brand was successfully repackaged, a new advertising campaign launched - for which the company recently won an award - and a new brand platform developed and implemented. Camus also rose up Drinks International's trendiest cognac brand rankings, reaching the top four in 2020.

Cyril Camus said: "I would like to thank Jean-Dominique for the very significant work he did at Camus. He's an expert brand builder with a deep experience of the cognac industry and a proven marketer with a strong experience of expressing brands globally."

Jean-Dominique said: "I have known Cyril Camus for more than 20 years and I would like to thank him for giving me his trust with this amazing opportunity to reposition his brand. I am fully confident that the team will continue to successfully roll out the new brand platform on all markets."

23 January 2020 - Bethany Whymark