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New appointments at rose spirit brand Lanique

Fast-growing spirit brand Lanique has made two major new appointments to its team.

The company has hired Claudio Iucolino as brand ambassador and Jaala Pickering as events and partnerships manager.

Folllwing the first distillation of its trademark pink spirit, made with rose essence, in 2015, Lanique has increased in popularity. It is currently growing at 130 per cent year-on-year, prompting strategic team expansion.

Claudio has more than seven years' experience at leading London bars, including at Inception Group and Chiltern Firehouse, and was a finalist or winner in many international bartending and cocktail competitions in 2018 and 2019.

In his role as brand ambassador, Claudio will focus on sales leads and new accounts, on-trade training and new product development as well as creating and driving new cocktail listings.

Jaala has a wealth of drinks industry experience, including at creative agency RPM where she worked with brands including Diageo and Heineken. She joins Lanique from WiseHead Productions, where she was global brand activation manager.

As events and partnerships manager, Jaala will be responsible for identifying and managing brand partnerships, ensuring consistency across global marketing channels, and managing events and activations. 

29 January 2020 - Bethany Whymark