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Maison Lanson unveils new look after rebranding

Champagne producer Maison Lanson has taken sentiments of love and care to heart in its latest rebranding.

Led with the slogan "It's all about love", the campaign is designed reflect the passion the team has for its products, as well as core brand values such as kindness and authenticity.

The rebranding comes as Lanson prepares to celebrate its 260th anniversary.

In the main campaign image, a bottle of Lanson Black Label Brut - the house's flagship vintage - is cradled by a pair of hands (actually the hands of Hervé Dantan, winemaker at Maison Lanson).

The brand says it represents the bottle as a delicate object while also conveying the productive and protective role that hands play in the champagne-making process.

The international campaign will be bolstered by other stories and other champagnes from Maison Lanson.  

6 February 2020 - Bethany Whymark