Fruit drinks brand Punchy goes plastic-free in packaging redesign

London-based Punchy Drinks has ditched plastics in a re-branding for its range of natural fruit punches.

The company's new cans, adorned with a paper label, are 100-per-cent plastic-free and recyclable. It is also donating 1 per cent of all profits to 1% For The Planet, a global movement to help the environment.

Alongside its classic punch of peach, ginger and chai, available with or without rum, Punchy is launching two new soft drink flavours: refreshing cucumber, yuzu and rosemary, which also comes in a 4% gin version; and zesty blood orange, aromatic bitters and cardamom, which also comes as a 4% whisky punch. 

The drinks are vegan, gluten free, low in sugar and calories, and are free from preservatives and artificial sweetners.

With its new releases and eco-friendly packaging, Punchy Drinks is hoping to tap further into its millennial and Generation Z target markets, who tend to be more health-conscious and are consuming less alcohol than previous generations.

"We are offering a new generation of drinkers a new way to drink," said Paddy Cavanagh-Butler, founder of Punchy Drinks.

"We are hugely excited to share our new brand and flavours as we truly believe there is a real opportunity to capture the fun, enjoyment and sociability of punch while giving people the choice to drink alcohol or not."

13 February 2020 - Bethany Whymark