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Molson Coors deploys new analytical tools to bolster online sales

Molson Coors is hoping a new digital analytics partnership will help boost its online sales.

The global brewing giant, whose bank of brands includes Coors Light, Staropramen and Carling, has signed a deal with e.fundamentals to analyse how its beers are performing on various retailers' websites.

e.fundamentals will report on Molson Coors's performance against eight elements found to be key in influencing online sales, informing and driving the group's retail improvement strategy. Companies already making use of its analytical tools include McCain, Twinings and Weetabix.

Molson Coors digital marketing manager, Sean Ferguson, said: "We wanted an ecommerce partner that could move beyond fixing the basics. The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life."

e.fundamentals CEO John Maltman added: "Molson Coors produce some of the world’s finest beers so we’re delighted they’ve chosen to partner with us."

14 February 2020 - Bethany Whymark