Ryan Reynolds' Aviation Gin signs new UK distribution deal

Ryan Reynolds' Aviation American Gin has signed a deal with a new UK distribution and sales partner.

Proof Drinks has been appointed to continue the craft gin's expansion in the British gin market.

Owned by actor and producer Reynolds, Aviation is distilled and and bottled in Portland, Oregon and is now available in more than 40 countries. According to data from Neilsen, it was America's fastest growing gin brand in 2019.

Proof Drinks, which specialises in import, distribution, sales and marketing, has been tasked with growing Aviation's footprint in the UK. The gin is already available in more than 270 Asda stores and 60 Waitrose stores, with increasing visibility in the UK on-trade. 

Andrew Chrisomalis, CEO of Davos Brands, which owns Aviation Gin, said: "We're excited to continue the expansion of Aviation American Gin in the oldest, most discerning gin market in the world - and we're thrilled to have Proof Drinks on board to lead those efforts."

18 February 2020 - Bethany Whymark