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Meda Drinks prepares for UK launch of CBD-infused mixers range

A new range of CBD-infused mixer drinks is set to make an on-trade debut following a London trial.

Meda Mixers will be available in bars and restaurants, including a selection of The Ivy branches, from 4 March. It follows a trial with Annabel's in Mayfair, where the Meda team have worked with staff to create cocktails using the drinks, such as a take on the classic Espresso Martini. 

The products come following the launch of Meda Drinks' core range last August. The drinks, which all contain CBD (cannabidiol), focus on wellbeing, with expressions such as Calm, Defence and Recover and additional health-focused ingredients including ginseng, ginger and valerian root.

The UK-based producer is aiming for its Meda Mixers, which are carbonated, sugar-free and also contain CBD, to take on established mixer brands including Schwepps and Fever-Tree.

 

24 February 2020 - Bethany Whymark