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Bacardi launches new GTR exclusive rum with Heinemann

Bacardi is bringing a taste of the sun-drenched Caribbean to global travel retail with a new rum release.

The Añejo Cuatro Sherry Cask went on sale last month in Heinemann airport stores around the world, including in Amsterdam, Frankfurt, Istanbul, Sydney and Oslo.

Crafted with Bacardi master blenders, the limited-edition golden rum was aged for four years in the Caribbean, where the warm climate accelerates the ageing process, before being finished in sherry barrels. Bacardi says the spirit has notes of grape, raisin, molasses, caramel, plum and oak on the palate.

Thomas Koch, director international key accounts, Bacardi Global Travel Retail, said: "Building on our heritage as leaders of rum culture for generations, Bacardi is working tirelessly to bring innovation and excitement to the premium rum category in travel retail."

Rüdiger Stelkens, Gebr. Heinemann director purchasing LTCF, added: "Bacardi is a key brand for our rum category and we are really pleased to be partnering with Bacardi on another exclusive launch."

Bacardi Añejo Cuatro Sherry Cask, bottled at 40% ABV, retails from €27.90 (£23.50) for a one litre bottle.

26 February 2020 - Bethany Whymark