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New Camden Town Brewery lager inspired by British springtime

Camden Town Brewery is bringing a touch of springtime with the latest and final addition to its Seasonal Hells range.

Blooming Hells lager - inspired by the rain, shine and bloom of British springtime - will be the final release in the brewery's range of seasonal twists on its famous Hells lager, following the Strawberry Hells Forever, Harvest Hells and Hells in Hibernation editions.

The 4.6% Blooming Hells is brewed using fruity southern hemisphere hops from New Zealand, South Africa and Australia, producing a crisp lager with citrus aromas.

The new beer is also helping to support a good cause: the Bumblebee Conservation Trust. Each four-pack of the beer sold in Sainsbury's will contain seeded beer mats, encouraging drinkers to grow wildflowers in their gardens to help bees in the spring. The brewery will also donate 20p from each can sold in March to support the charity.

Jasper Cuppaidge, founder of Camden Town Brewery, said: "We always love taking a fresh look at our Hells lager and it's great to see how much our Camden fans have been enjoying the seasonal Hells too. This initiative has give the brewery a platform to shout about causes important to us and support amazing charities, including the Bumblebee Conservation Trust."

Blooming Hells will be available in four-packs at Sainsbury's (with seeded mats) and Co-Op stores and as single cans at M&S from 9 March.

28 February 2020 - Bethany Whymark