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Port producer teams up with Denomination for packaging makeover

A white port producer has joined forces with drinks design specialist Denomination to give the beverage a 2020 makeover.

Quinta da Pedra Alta is hoping to capitalise on a renewed and growing consumer interest in port and other fortified wine with the launch of its white port Pedra No. 3.

The Portuguese producer challenged Denomination to make the drink attractive to all port consumers, from lifelong fans to the new Instagram-savvy generation which is waking up to fortified wines.

The label has been embossed with an illustration of botanicals typically found on Quinta da Pedra Alta's estate in the Douro Valley, while the producer says the heavy frosted glass bottle, glass stopper and copper foiled elements on the label act as indications of a premium product.

Isabella Caprano, owner and director of Quinta da Pedra Alta, said the new product would "encourage people to think differently about port".

"We approached Denomination because the team has a strong track record in taking legacy drinks and making them work in a modern premium context," she said.

"I love the interpretation of our three feitoria into a distinctive brand icon. I also love that they use the latest production and print innovations, coupled with a strong understanding of market trends."

1 March 2020 - Bethany Whymark