Halewood brings in price marked packs for J. J. Whitley vodkas and gins

Halewood Wines & Spirits has added new price marked packs to its J. J. Whitley spirits range as demand from the convenience sector grows.

'Impulse sales' of the artisinal range grew strongly in 2019, with its Pink Cherry Gin and Raspberry Vodka expressions proving particularly popular among consumers.

In response, Halewood will be introducing price marked packs (PMPs) to seven J. J. Whitley flavoured vodkas and gins - the Strawberry, Violet, Blood Orange and Pink Cherry Gins and the Rhubarb, Vanilla and Rasberry Vodkas - which will be priced at £15.99 per 70cl bottle.

A £13.99 PMP will also be introduced for the J. J. Whitley Artisinal Vodka 70cl. All products in the PMP range are bottled at 38% ABV.

James Stocker, marketing director at Halewood Wines & Spirits, said: "Consumers want to be more adventurous with their at-home cocktails and to be able to offer a variety of flavours when entertaining. However, many want this without loads of mixing hassle and expense. The J. J. Whitley PMPs and exciting range of on-trend flavours enables convenience stores to meet this demand."

He added: "From the intricate design of the labelling to the embossed glass detail, the J. J. Whitley bottles stand out on shelf to help convenience shoppers easily find an artisinal spirit. Combining this with the PMPs will further boost the range's appeal."

3 March 2020 - Bethany Whymark