Seven Bro7hers unveils £70k rebrand for craft beer range

Craft brewery Seven Bro7hers has unveiled a £70,000 rebrand as it pushes to increase its sales and visibility in the busy craft beer market.

The Salford-based, family-run brewery took inspiration from its 'lucky number seven' in the redesign of its beer range, completed in collaboration with branding agency Creative Spark.

Seven Bro7hers says the new cans for its family of beers are "clearer and cleaner", and it hopes they will make its brand more eye-catching and memorable in an ever-more crowded market.

The brand is named for the seven McAvoy brothers who founded it in 2014 - Guy, 58, Keith, 50, Luke, 46, Daniel, 45, Nathan, 43, Kit, 38, and Greg, 36 - and has a presence in the on and off-trade markets.

Keith McAvoy said: "The craft beer scene has exploded in the last couple of years, making it a competitive space to position our business in. We found our brand has been starting to get lost next to similar marketing and can designs - and that just wasn't doing our product justice.

"After nearly seven years we felt it was time to shake up our brand and bring it back to what we are known for: the seven of us. It is our goal to have instant recognition on the shelf."

Seven Bro7hers' core range now includes the Hoppy Pale, its session craft beer, the Amber Lager, formerly known as the Vienna lager, the Easy IPA and new addition the Juicy IPA.

Kevin McAvoy added: "Our changes to the core range reflect the evolution of Seven Bro7hers; as we've grown, so has our drinking audience."

In 2019 Seven Bro7hers Brew Co. saw 53 per cent growth following its expansion from e-commerce into retail. The beers are on sale at the Seven Bro7hers website, in select Co-Op stores, Selfridges, Booths and Ocado and with Living Venture and Mission Mars bar groups.

Seven Bro7hers has established its own beerhouses across two sites in Manchester and Salford, plus its brewery taproom. This year it plans to expand to two new locations, with a further four in the pipeline to open by 2022.

10 March 2020 - Bethany Whymark