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Regal Rogue in eco-conscious overhaul of vermouth packaging and production

Regal Rogue has announced changes to its production and packaging as part of a push towards greater sustainability.

The Australian vermouth producer will now only use organic wine in its products, 80 per cent of its herbs will be organic and 98 per cent of its packaging will be recycled.

Under the changes, production of its Lively White will move from a semillion to an organic un-oaked chardonnay and the Wild Rosé will change from a shiraz rosé to an organic cabernet rosé, while its Daring Dry will stay as an organic sauvignon blanc and the Bold Red as a blend of organic shiraz and un-oaked chardonnay.

It has also designed new bespoke bottles, for which all the glass is recycled and the paper for its labels bears the Forest Stewardship Council stamp of approval. As a result of this packaging change, Regal Rouge will be removing paper wrap from its everyday range and saving this for limited-edition releases.

The new products launched in the UK this week, following their launch in Australia.

Mark Ward, Regal Rogue founder, said: "The vision was always about creating an everyday drinking style and this is the best quality we can deliver across all elements of the brand with a nod to the environment for the long term."

10 March 2020 - Bethany Whymark