RSS Feeds

Advanced search

You are in:


New look for Whitley Neill's Blood Orange Gin

Whitley Neill has given its Blood Orange Gin a facelift to bring its design in line with the rest of its popular flavoured gin range.

The brand, owned by Halewood Wines & Spirits, has refreshed the bottle design of its best-selling expression. The bottle, previously white, is now contemporary orange glass, while the logo has been changed from orange to the solid white lettering and logo used on Whitley Neill's other flavoured gins. It also features a distinctive bottle neck design and bottle seal.

James Stocker, marketing director at Halewood Wines & Spirits, said the new bottles were "visually consistent with other gins in the range".

"The coloured glass bottles throughout the range have become renowned for creating standout displays on shelves in bars and supermarkets and have become very 'Instagrammable'," he said.

"The innovative designs are eye-catching and help differentiate Whitley Neill Gin in a highly competitive category. This, along with unique and exciting flavours, helped us to grow sales of the range by 309 per cent last year."

New bottles of the Blood Orange Gin will start appearing on shelves from March. It follows the launch of Whitley Neill's limited-edition Gooseberry Gin last month.

15 March 2020 - Bethany Whymark