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Canmore Whisky gets new look from Saxon Packaging

A new gift pack for Canmore single malt whisky is hitting the shelves after a tie-up between a premium distiller and a drinks packaging design company.

The eye-catching pack for Canmore came about after H. Erben - the group behind Canmore's owner, premium distiller Charles Edge London - signed a deal with Saxon Packaging to create a new two-bottle packaging solution for the brand.

Kelly Phipps, internal sales coordinator at Saxon Packaging, and the in-house design team worked closely with H. Erben on the project - Saxon's most challenging to date in the single malt whisky market.

To reflect the premium nature of the product, the two designs for the gift packs were printed using the litho printing process and embellished with a matt film laminate, spot gloss UV and foil-blocking. With an initial order of 5,000 units for each design, customer feedback has so far been positive, Saxon Packaging said. 

Stacey Green, from H. Erben, said: "Charles Edge London is a UK family-run business with the single pursuit to create whisky and spirits brands renowned for their quality and authenticity. We think that the luxury drinks gift packaging that Saxon Packaging has manufactured for Canmore reflects just that, generating brand loyalty and awareness through the power of packaging."  

25 March 2020 - Bethany Whymark