Wine Cellar Door showcasing English and Welsh vineyards in new online shop

Wine tourism organisation Wine Cellar Door is opening an online shop to bring the best British wines to consumers' doors amid the coronavirus crisis.

The organisation, which has been helping visitors to explore the vineyards of England and Wales for the past decade, brought forward the launch of its one-stop online shop to support small producers through the UK's Covid-19 lockdown.

It will offer a selection of mixed wine cases from a range of producers, showcasing familiar and novel styles and grape varietals, and give shoppers the ability to filter by region, wine type and price. 

Elisabeth Else, founder of Wine Cellar Door, said: "Off-licences may have been deemed 'essential' by the government, but the majority of UK wine producers have opted to keep their cellar doors closed to better protect their staff and customers and to ensure that the country effectively fights the spread of Covid-19.

"Without being able to welcome visitors to their vineyards and wineries, it is a challenging time for many producers, particularly young brands that are in the very early days of building a reputation and core customer base.

"By driving traffic to the producers' own websites, this service will help our premium listing members to continue to reach out to new customers while ensuring they retain 100 per cent of the sale price."

It comes with the launch of the #theBIGenglishwinegoodfriday social media event, taking place on 10 April from 7pm, to encourage English and Welsh wine lovers to buy local for the Easter weekend.

The Wine Cellar Door shop can be found at www.winecellardoor.co.uk.

8 April 2020 - Bethany Whymark