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Heineken UK launches new on-trade app


Heineken UK has come up with a novel way to help on-trade operators navigate contact-free reopening and adapt to post-lockdown government measures with the release of a new app.

‘Swifty’, developed in collaboration with online booking system The Only Way Togo, is a new payment and loyalty app designed to help operators reopen, and to do so as safely as possible. The interface allows users to view menus, order and pay at the table and book in advance, thereby reducing the need for physical contact in any outlet.

The app can also include promotions and loyalty campaigns to reward customers and incentivise visits, as well as allowing operators to gather insights into their customers’ purchasing behavior by monitoring peak sales periods, buying preferences and demographic information.

The second in a series of support measures announced by Heineken for the UK on-trade, Swifty follows the launch of The Pub Collective online resource, which went live ast month. 

The software starts at £24 per month, and promises to integrate with existing EPOS systems. It is available to all operators and across all food and beverage brands, with three tiers of packages: Swifty Lite, Swifty Premium and Swifty Plus. Existing Heineken and Star Pubs & Bars customers can also access four months of Swifty Lite for free, in an effort to support pubs in keeping operating costs low. 

Matt Rix, Heineken UK Head of Data Driven Commerce On Trade, commented: “We know many outlets will find adapting to new social distancing measures extremely challenging. Swifty is designed to make that process as easy and successful as possible for both customer and operator”.

For more information on Swifty, contact or visit the Swifty website.


20 May 2020 -