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Sparkl Hard Seltzer rolls out nationally in retail

Hard seltzer – a category that has enjoyed great success in the US in the last couple of years – has started to hit the UK shores, and a start-up brand is one of the first wave of new entrants to the market. Sparkl Hard Seltzer has been launched in Morrisons nationwide already, and further expansion is now on the horizon.

The naturally-flavoured alcoholic sparkling water comes in at 4.0% ABV, and is described as having a clean, crisp taste. Dubbed ‘water with attitude’ by its makers, it comes in two flavours (Peach & Rose, and Lemon, Ginger & Chilli) with more due to be released later this year. With only 80 calories per 330ml bottle, the product is also well-positioned to appeal to the growing bracket of health-conscious drinkers.

Sparkl has also challenged the normal canned format of hard seltzers by launching in bottle form. The makers chose a premium transparent glass bottle to help consumers connect with their clear, clean and contemporary product.

The producers believe it holds the potential to convert a significant portion of drinkers to its low-calorie ready-to-drink (RTD) offering with no added sugar, especially given that RTD alcoholic products are traditionally high in sugar.

The founder of the brand, Stephen O’Neill, describes Sparkl as a light and refreshing drink, perfect for enjoying on warm evenings at home or outdoors. He comments, “Sparkl is low calorie, low carb, gluten free, naturally flavoured, with no added sugar. On top of all of these fantastic benefits, its biggest asset is its exceptional taste, and we have worked hard to create flavor combinations that are capable of appealing to a large market.”

Sparkl has already been rolled out nationally in 235 Morrisons stores and will be available to bars once they are open again. For more information visit

26 June 2020 -