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Silent Pool Gin makers sign new distribution deal

The UK makers of Silent Pool Gin have signed a new distribution deal with Proof Drinks.

The super-premium brand, based in West Sussex has seen significant growth over the last year and sought a new partner to focus on the next phase of its development.

After more than five years working with CASK Liquid Marketing, Silent Pool's new contract with Proof Drinks will start on 5 August.

Ian McCulloch, managing director of Silent Pool Distillers, said: "As the market is develpoing rapidly in these uncertain times, we felt it the right time to undertake a new approach for our next phase. We thank CASK Liquid Marketing for doing a fantastic job of helping us build the brand to this point and wish them well for the future."

Jeremy Hill, managing director of Proof Drinks, said: "As specialists in the premium drinks trade, we couldn't be moore pleased about our new partnership with Silent Pool Gin. This is an exciting time for the business and we look forward to supporting them through the next phase."

To support its transformation Silent Pool Gin has also created the new role of global sales director, to lead the company's expansion in the UK and global markets.

The role will be filled by Adam Dobson, who has more than 20 years' experience in the global drinks market in the on- and off-trade. He joins Silent Pool from Atom Brands where he held the roles of global commercial manager, global head of commercial and, more recently, global VP, market strategy.

Previous to his role at Atom, Adam was at Diageo for 10 years and played a key role in launches for the likes of Smirnoff and Haig Club.

30 July 2020 - Bethany Whymark